How to Use Tumblr for Your Business

How to Use Tumblr for Your Business If you are looking for a free blogging solution for your personal or professional marketing needs â€" one that is easy to use, au courant, and heavily trafficked by younger Internet users, consider Tumblr. Simpler to use than blogging platforms like WordPress, and more versatile a social media tool than social networking sites like Facebook or Twitter, Tumblr (pronounced Tumbler) could very well be what you need. © Shutterstock.com | I AM NIKOMIn this article we will cover 1) the purpose of Tumblr, 2) benefits of using Tumblr, 3) how to set up a Tumblr account, 4) using Tumblr for business, 5) key terms related to Tumblr, and 6) best practices for using Tumblr / case study of a business using Tumblr well.1. PURPOSE OF TUMBLRTumblr is a widely used microblogging platform, hosting nearly 200 million blogs as of August 2014. It is extremely popular with users under 25, which comprise half of its visitors. As of the beginning of 2014, Tumblr blogs received approximately 48 million visits per month from PCs, desktops, laptops, and phones, with approximately one-third of these visits coming from the U.S.Tumblr is not only a blogging platform; it is also a social networking website. Users can follow others and share interesting content with other Tumblr users.History of TumblrTumblr was founded by David Karp and Marco Arment in 2006, and remained a private firm until its acquisition by Internet firm Yahoo! Inc. in March of 2013 for $1.1 billion in cash. Karp, a web developer, who at 20, had already served as the head of product for online parenting website UrbanBaby, started a computer consulting firm, Davidville, in 2006. While Davidville was between contracts, Karp began to work on what would become Tumblr with Davidville engineer Marco Arment. The microblogging platform officially launched in February of 2007 and signed up 75,000 users in the first two weeks of operation alone. As of June 2014, it is the sixth largest social network in terms of active users, as per Statista.David Karp: When It All Came Together Tumblr makes money by selling advertising revenue, as well as themes (software packages that allow users to change the appearance of a website, software application, or operating system). However, as of May 2014, and indeed throughout Tumblr’s history, revenue has been sparse. This is because even though it receives 48 million visits per month, Tumblr does not collect much demographic data on its visitors. It’s hard to sell advertising when you cannot tell potential advertisers who their ads will reach. By contrast, Tumblr’s competitors for advertising revenue â€" Internet and software firms like Facebook and Google, can provide potential advertisers with reams of data about their respective visitor bases.Main purpose of TumblrTumblr is what is known as a tumblelog or microblog a type of blog differentiated by the small size (file size and length) of its posts. A typical microblog text posts may only be a couple of sentences; li kewise, the number of photos per post may be limited. Microblogging platforms are designed specifically to facilitate this level of content sharing. Twitter and Plurk are other prominent examples of microblogs (though, unlike Tumblr, these have restrictions on length of content). As per its website, Tumblr is built around seven key post types: text, photos, links, quotes, chat, audio, and video.The platform is best suited for frequently updated blogs heavy on rich media content.  2. BENEFITS OF USING TUMBLRTumblr can be used to great effect for a personal or corporate blog, as well as a secondary blog if you already have one in place on another platform. The benefits are many and include the following aspects. DemographicsTumblr is very popular among younger Internet users, and celebrities including the likes of many celebrities, such as actor Joseph Gordon-Levitt, musicians Lady Gaga and Donald Glover, and even U.S. President Barack Obama. Using Tumblr appropriately allows you to t arget a very attractive demographic.  Visibility and reach Use of Tumblr as a blog allows you to extend your personal or professional brand, engage followers, share content, and network with other Tumblr bloggers. Tumblr updates can also be synced to other social media accounts, allowing you to automatically share your Tumblr posts to Twitter, for example, or your Tweets to automatically appear on your Tumblr page, broadening your reach. Tumblr blogs are indexed by search engines, which help increase your SEO. It is also optimized for mobile viewing, a key benefit, as the worldwide smartphone market is expected to grow from 1.2 billion units to 1.7 billion units by 2018, according to market research firm IDC.Further, in mid-2014, Facebook changed algorithms that led to a decline in the organic reach of its posts. Tumblr has no such algorithm and engagement with its posts already lasted longer on average than Facebook engagement posts before the algorithm changes. It is likely that c ertain content creators may benefit from heavier use of Tumblr rather than Facebook.FunctionalityTumblr allows users to restrict access to their blogs, which paradoxically affects revenue, increases usage and engagement among younger users. This feature can also be leveraged for target marketing. Also, Tumblr allows users to use GIFS â€" animated graphics, unsupported by Facebook, Twitter, Pinterest, or Instagram.  Ease of UseTumblr is easier to manage than many other blogging platforms, notably WordPress. No real technical skills are required to begin blogging. Tumblr’s Bookmarklet feature makes it easy to incorporate online posts into your content. Dragging the tool into your bookmarks toolbar and then clicking it when you are on a page you would like to share create a post that you can customize immediately. Because Tumblr is hosted software, you don’t have to worry about back-end maintenance. And you can create multiple blogs easily, as well as blogs with multiple authors.   3. HOW TO SET UP A TUMBLR ACCOUNT © Flickr | David HorowitzTumblr strives to make everything easy for users and setting up an account is no different, as all you need is an email address. Visit www.tumblr.com and fill out the email address you would like associated with your Tumblr account, a password and the subdomain you would like to use for your blog’s URL (which will appear as subdomain.tumblr.com). Once you click the  Sign in and start posting button below (and assuming your email address and subdomain are not already in use), you are free to start configuring, designing, and posting on your blog.Chances are high you will want to customize your blog to some extent. Don’t worry if you do not know much â€" or any â€" HTML. Tumblr makes themes available for you, most of which come with simple editing interfaces that allow you to change things like color and text size with a few keystrokes. If no theme has a layout that suits your purpose, you can click on Customize in the Tumblr dashboard, click Theme, and th e click Use custom HTML. Tumblr has a page called How to create a custom HTML theme, with considerable information on how to customize your blog for further reading.   4. USING TUMBLR FOR BUSINESSWhile its precise demographic data remains murky, Tumblr is a strong social media tool for business. It can and should be used for:  Creating unique contentWith its emphasis on rich media, Tumblr practically demands that marketers follow the age-old adage about good writing: show, don’t tell. Text- and link-based posts are unlikely to get your blog any traction. Instead, marketers should take full advantage of the elegant way Tumblr’s many themes can display photo and video content to create compelling and engaging content. And as with any social media tool, just don’t post as things occur to you. Before you start your first post, lay out your content strategy, a single document that outlines what content you will post, how you will obtain it, and when it will be posted. With nearly 2 00 million blogs, your content has a lot of competition for eyeballs, so be strategic in what you post.Expanding reach / visibility On Tumblr itself, using tags to categorize Tumblr posts is critical to increase your blog’s visibility. They can be used to enhance searchability on the Tumblr site, and gain the attention of Tag Editors who can increase your visibility on Tumblr. Further, many Tumblr users use tags, allowing marketers to identify users interested in particular topics. For example, a soft drink manufacturing firm looking to introduce a new lime-flavored beverage that created brand awareness ads concerning limes, and added them to posts with relevant tags (e.g. limes, drinks), might very well increase its traffic.Growing your network Tumblr allows you to follow blogs of interest, as well as be followed by other users who are interested in the content you create. Keys to gain a large following are some fundamental rules of social networking, such as creating compelling content, posting new content frequently, following others, and engaging others. You can do the latter by liking their content, commenting on it, or reblogging it.Enhancing your SEOAdding a Tumblr blog to your SEO mix can increase your overall corporate visibility in search engines in general. Tumblr blog posts are indexed by search engines, and can be found by any online user searching for your, or similar, content.Engaging customers / generating sales leadsYou can search Tumblr by topic of interest or tag to develop a list of those who might be interested in your product or service. But given the sheer number of blogs, not to mention private and untagged ones, this could be challenging unless you have a fairly narrowly defined market or a brand already strongly represented on Tumblr. Proper use of tags will help Tumblr users find you. Further, Tumblr has begun to evolve as a platform where users engage with content for longer periods than on other networks. This is partially due to the emphasis on evergreen content â€" content which is often shared a month or more after the original post. This is also due to the rich media nature of most content, and the fact that in order to stand out, content has to be unique and engaging. You can generate a lot of traffic with a simple, quirky GIF that people find funny, interesting, or unique, which you can then direct to other digital assets.You can also use your Tumblr blog as an informal channel for customer service, product or brand research, or product launches. Don’t just post updates. Ask questions.Developing microsites for marketing campaigns and initiativesYou can use Tumblr to develop microsites for specific marketing campaigns or initiatives. For example, the aforementioned soft drink manufacturing firm could use Tumblr to document product launches of its drink occurring simultaneously in multiple cities, with brand ambassadors and consumers alike live-blogging the event on Tumblr. Tracking basic information about site usage can be done with Tumblr’s own analytics. For more robust options, Google Analytics can be implemented easily. Another option for firms is the Professional version of Tumblr-endorsed Union Metrics, an analytics application that has different pricing options depending on the depth of data you want to track.How To Use Tumblr: Tips for Entrepreneurs 5. KEY TERMS RELATED TO TUMBLRReblog â€" A function that allows you to add another user’s Tumblr content to your blog while crediting them for the post.Notes â€" The number of likes and reblogs a post receives.Asks â€" Questions users ask each other that appear on their respective dashboards, with a 500- character limit.Tags â€" Descriptive words or phrases without spaces that are used by Tumblr to categorize posts. Tumblr tags are not HTML metadata tags.  Please note there are a number of slang terms that are prevalent among younger and heavy Tumblr users. It is a good idea to familiarize yourself with them so that you can decipher the feedback you receive from your Tumblr blog viewers properly. For a good guide, check out Words People Use on Tumblr, a Tumblr blog, or The Daily Dot’s A sincere guide to Tumblr slang.  6. BEST PRACTICES FOR USING TUMBLR / CASE STUDY OF A BUSINESS USING TUMBLR WELLBest practices for Tumblr include:Posting rich media content.Posting short-form content. Not only is Tumblr designed for short-form content, young adults don’t have the longest attention spans. (While there are no character limit restrictions on Tumblr posts, the Tumblr platform limits you to ten photos per post). Quote and link to long-form content on your other digital assets, such as a press release, to drive Tumblr user traffic to it.Posting frequently. Optimal number of posts is about three to five post per day when doing posting on average three to five days per week.Sharing just as frequently (if not more so). Don’t forget that Tumblr is a social networking site as well as a blogging platform, and sharing content is a good way to gain followers and interest in your blog(s).Using tags: Tumblr only makes the first five tags visible in search. However, the optimum number is between 7 and 12 tags per post, according to Neil Patel (the co-founder of KISSmetrics).Using the Ask feature: The Ask feature allows users who select it to ask a question which can appear on your Tumblr blog as a post, along with the answer to your question. Adding the Ask button to your Tumblr theme helps you: create content (through viewer-generated questions), create a perception of responsiveness and public intimacy, and identify issues.Avoiding news where possible: Tumblr works best when you post material that can be continually liked, commented on, and reblogged. News, in general, is not that kind of content.Customizing your blog to reflect your brandAdding social sharing buttons: This will help you extend your content’s reach.Creating multiple blogs with complementary content: This also allows y ou to grow your content reach and Tumblr follower base.Being original and authentic.A great example of a firm with Tumblr blogs that follows these practices is IBM. IBM has three Tumblr blogs â€" a primary blog, A Smarter Planet, and two complementary blogs, The Social Business and The Smarter Cities Scan, all of which follow most if not all of these practices. What makes IBM’s use of Tumblr interesting is that these are not official corporate blogs, as IBM lacks one. IBM’s blogging strategy involves allowing IBM staff and alum to be themselves and post content free of brand-based restrictions. Blogs like a Smarter Planet, which focuses on leveraging smarter technologies to improve the world in which we live, exemplify originality and authenticity, which helped IBM become #4 on Interbrand’s best global brands list in 2013, retaining a spot within the top 5 brands for the past 5 years. Image credit:  Flickr | David Horowitz under Attribution-ShareAlike 2.0 Generic.

Dignity in Nursing - 2685 Words

Individuality and dignity are both major concepts in nursing practice. Indeed they are often mentioned in healthcare policies (Suhonen et al., 2009 and Baillie, 2009). Dignity and individualtiy are also basic human rights. The United Nations (1948), acknowledges that every person has the right to freedom, equality and dignity, regardless of race, gender, colour, religion, political opinon, property or other status. This essay aims to detail what both dignity and individuality are, their importance in nursing practice and the nurses role in respecting and catering for a persons individuality and promoting and maintaining dignity. There are, however, many barriers in nursing practice to providing individualised care and maintaining dignity.†¦show more content†¦There are, however, barriers to maintaining a patient’s dignity. In a survey of over two thousand nurses’, carried out by the RCN (2008), it was found that nurses’ come across several boundaries in relation to maintaining a patient’s dignity. These boundaries were identified as pressures on bed spaces, shortages of staff and a purpose or target centred culture (RCN, 2008). The caring environment can have a huge impact on dignity, it has the ability to maintain a person’s dignity or degrade and devalue them (Gallagher, 2004). Torjuul and Sorlie (2006) acknowledge that overcrowding and mixed-sex accommodation are barriers to maintaining patients’ dignity and privacy. A caring environment that is spacious, clean, with good facilities promotes dignified care (Baillie et al., 2009). Personal care procedures have the potential to threaten a patient’s dignity (Baillie, 2009). The RCN (2008) has identified activities which can compromise dignity, a few of these are: personal care, elimination, support with eating and drinking, and moving and handling all have the potential to degrade or devalue a person. Careful planning, sensitive interactions or communication, respecting patient autonomy, preferences and choices and providing comfort can help maintain dignity in these situations (Baillie et al., 2009). Respecting patients’ individuality alongShow MoreRelatedDignity and Nursing Care1301 Words   |  5 PagesPART A â€Å"Dignity is a state of physical, emotional and spiritual comfort, with each individual valued for his or her uniqueness and his or her individuality celebrated. Dignity is promoted when individuals are enabled to do the best within their capabilities, exercise control, make choices and feel involved in the decision-making that underpins their care.† (Fenton and Mitchell, 2002) Dignity is a core element of nursing care. In nurses clinical practice, maintaining the dignity of patients is anRead MoreThe Profession Of Nursing : Values Of Honesty, Dignity, Integrity, And Autonomy964 Words   |  4 PagesThe profession of nursing embodies values intrinsic in those who seek nursing as a career. The core values of honesty, dignity, integrity, and autonomy enable nurses to provide unparalleled health care in the most professional manner (Price Hall, 2013). Nurses throughout history have held the reputation as front runners of healthcare, and often, the faces of hope. A trusted relationship between patient and nurse developed throughout history by the nurse upholding a respected professional imageRead MoreEthics And Values Play A Major Role Of Nursing Professionalism1338 Words   |  6 PagesEthics and values play a major role in nursing professionalism. Nursing professionalism is the way that nurses interact with other professionals and apply knowledge from t he basic principles of nursing to better care for their patients. The professional values of nursing include altruism, autonomy, human dignity, integrity, and social justice (â€Å"Essentials,† 2008). These values provide guidelines that accurately describe a compassionate and ethical nurse. One of the values that relates to me as wellRead MoreNursing Is The Most Trusted Profession989 Words   |  4 PagesNursing has evolved over the years and it took many years for a nurse to be recognized as a profession. Since 1991, nursing is considered to be the most trusted professions in the United States. According to the American Nurses Association, For the past 100 years, the public has voted nurses as the most honest and ethical profession in America. Not only has nursing become a trusted career, but the values and the way nurses care for their patients has helped people see them as family. The careerRead MoreThe Foundation And Provision Of Nursing1316 Words   |  6 PagesThe fo undation and provision of nursing care is guided by key values of nursing and definitions of nursing. The American Association of Colleges of Nursing [AACN] (2008) highlights five values that represent the core of nursing practice. These values include altruism, autonomy, human dignity, integrity, and social justice. This essay will focus on my top three values of altruism, human dignity, and autonomy, how these values are currently represented in my life, and how these values led to my ownRead MoreDefending Ethics1513 Words   |  7 PagesIntroduction Dignity is a complicated notion but a significance and viewpoint that is critical to nursing. Dignity is at the core of good nursing care. There have been several empirical studies that explored dignity an indignity in healthcare and these studies focused on the standpoints of patients and providers. Recently more attention has been place on the experiences and perspectives of nurses when conducting the studies. Most nurses have high levels of awareness of dignity and how to beRead MoreHow the Core of Nursing Helps to Prevent Abuse in Age Care637 Words   |  3 PagesHow the Core of Nursing Helps to Prevent Abuse in Age Care There have many numerous abuses by physicians and nurses alike. Is it right? Is it justifiable? Of course, the answer is no. The nursing profession has a code of ethics, just like other professions that spell out what professional behavior is acceptable in the profession. The code of ethics puts accountability on nurses to show compassion, dignity, and respect to patients and others alike. As patients go through the aging process, theyRead MoreDignity and Respect1135 Words   |  5 PagesDignity and Respect. Dignity and respect is something everyone has a right to. I have chosen this subject because it is an important part of nursing in that to be able to fulfil the role of a nurse is firstly to respect the person you are caring for. Dignity is a feeling of being valued, respected, having self-worth, supported and being able to show empathy and compassion for the people nurses look after. So for me it’s important to outline the principles in dignity and respect when looking afterRead MoreEssay Professional Values of Nursing658 Words   |  3 PagesProfessional values of nursing Laura Mcclymont-Allen Nur403 July 19, 2010 Stephanie Merck Professional values of nursing Professional values guide the decisions and actions we make in our careers. As nurses we are responsible for caring for patients during birth, death, illness and healing. If we are not aware of the decisions and actions to take it would be impossible to provide our patients with exceptional care. The values that are the foundation of the nursing profession are altruismRead MoreDignity And Dementia Handout 21462 Words   |  6 PagesEnhancing dignity in the care of people with dementia Professor Lesley Baillie Florence Nightingale Foundation Chair of Clinical Nursing Practice, London South Bank University and University College :London Hospitals Plan Types of dignity †¢ Human dignity: the dignity that all humans have and cannot be taken away †¢ Social dignity: experienced through interaction - dignity-of-self and dignity-inrelation (Jacobson 2007) †¢ So for people with dementia: †¢ We must acknowledge and respect their human

Grammatical Terms Fronting - Definition and Examples

Exercise 31 Hlt 362v Free Essays

Name:_ Class: _GCU_HLT-362 V________________ Date: ___ ? EXERCISE 31 Questions to be Graded 1. What are the two groups whose results are reflected by the t ratios in Tables 2 and 3? Table 2 reflects the Health Promotion Program’s effects on cardiovascular risk factors and Table 3 is reflective of the program’s effects on health behavior. 2. We will write a custom essay sample on Exercise 31 Hlt 362v or any similar topic only for you Order Now Which t ratio in Table 2 represents the greatest relative or standardized difference between the pretest and 3 months outcomes? Is this t ratio statistically significant? Provide a rationale for your answer. 3. Which t ratio listed in Table 3 represents the smallest relative difference between the pretest and 3 months? Is this t ratio statistically significant? What does this result mean? The T-ratio is 0. 80. This value is not statistically significant since it is less than the tabulated value of 1. 96. This is indicative of the program having no effect on health behaviors. 4. What are the assumptions for conducting a t-test for dependent groups in a study? Which of these assumptions do you think were met by this study? Several assumptions for t-test for dependent/matched groups in a study are applied. First, it is assumed that the difference between the two groups of the dependent t-test is approximately or normally distributed. Second, the dependent variable is interval or ratio (continuous in nature). Third, any independent variable consists of one group or two â€Å"matched pair† groups. Finally, all subjects are assumed to have been surveyed the same and data collection was unbiased. The assumption that was met in this study is the normal distribution. 5. Compare the 3 months and 6 months t ratios for the variable Exercise from Table 3. What is your conclusion about the long-term effect of the health-promotion intervention on Exercise in this study? After comparing the t-ratios for the Exercise variable, I conclude that there is an effect on long term exercise and health behaviors. 6. What is the smallest, significant t ratio listed in Table 2? Provide a rationale for your answer. The smallest t-ratio in Table 2 is 2. 04. It is statistically significant because it is 1. 96. 7. Why are the larger t ratios more likely to be statistically significant? The larger t-ratios are statistically significant because they tend to be larger than the table value f 1. 96. 8. Did the health-promotion program have a statistically significant effect on Systolic blood pressure (BP) in this study? Provide a rationale for your answer. No. The program did not have a statistically significant effect on systolic BP. The t-test values are lower than 1. 96 on the t-distribution. 9. Examine the means and standard deviations for Systolic BP a t pretest, 3 months (completion of the treatment), and 6 months. What do these results indicate? Are these results clinically important? Provide a rationale for your answer. The results for standard deviations for Systolic BP at pretest, 3 months (completion of the treatment), and 6 months indicate that they the programs did not affects it. This is clinically important because it supports that the data is normally distributed and there is not a high likelihood that data was widely dispersed. 10. Is this study design strong or weak? Provide a rationale for your answer. The study design is strong. This is because it has been carried out using the right procedures for research. The presented results show a stronger impact in the intervention. Also, the sample could easily be representative of the population in question. Bonus Question: Would you, as a health care provider, implement this intervention at your facility based on the Total Risk Score results? Provide a rationale for your answer. Yes, I would implement the intervention at my facility because it was clear, concise and showed that the program had long lasting positive effects while utilized. The fact that some of the data started decreasing (showing that intervention was helpful) at the 6 month follow up reinforces the good outcomes with such a program in place. How to cite Exercise 31 Hlt 362v, Essay examples

Project Vision Document-Free-Samples for Students-Myassignmenthelp

Question: You are a Systems Analyst that is part of a project that is being currently being proposed. Your task is to develop a Vision Document for this project. Answer: Introduction Telehealth project aims to overcome the problem of long distance that is faced by the healthcare professionals (Rutledge et al., 2014). This project is introduced for improving the quality of healthcare services and its delivery in the rural regions across the state. Urgent healthcare centres are built across the rural areas. Telehealth project is also building emergency departments via video conferencing at the nearest hospitals. This report presents a vision document for this Telehealth project. Problem Healthcare professionals and physicians are unable to provide healthcare services of standard quality because of issues related to long distance. Rural areas lack proper healthcare facilities and the physicians are unable to reach the patients on time in case of emergency situations due to the long distance between the urban and rural areas (Paliadelis et al., 2012). Communication is a major issue in case of delivery of health and related services such as education and professional advice. Healthcare professionals and physicians are unable to deliver timely healthcare services to the patients as well as educational support in the rural areas. Several barriers like cost, distance and time prevent the healthcare professionals from delivering timely and high quality health care and related services (Weinhold Gurtner, 2014). The transportation time as well as response time taken by the healthcare professionals of the emergency department in the rural regions is comparatively more than t hat in the urban areas. These problems and barriers have resulted in impair outcomes such as physical stress and emotional stress of the patients. Capabilities The capabilities of the Telehealth project will include video conferencing, efficient storing of patient health records, monitoring the patients from distant location and mobile health. Telehealth project will focus on promoting the usage of ICT for accessing healthcare services from distant locations (Nagel, Pomerleau Penner, 2013). Physicians will be able to manage the health records and monitor patients health condition from remote locations. Telehealth will focus on delivering health, medical and education services via virtual platforms. The capabilities of Telehealth project are mentioned below. Video conferencing: The Telehealth project will facilitate live communication between the patients and healthcare professionals by utilizing the functionalities of telecommunication technologies (Graves, 2012). This will be able to replace the in-person healthcare services and provide diagnostic facility to the patients in real time. Storing health records: This project will utilize ICT for storing as well as transmitting patients health related data such as X-rays in a secured manner and help the physicians to deliver quality healthcare services. Patient monitoring: Telehealth will enable the physicians to monitor the health condition of a patient and access the health records from a remote location in a timely and effective manner (De San Miguel, Smith Lewin, 2013). Mobile health: Telehealth project will promote the use of healthcare apps and mobile devices for improving healthcare facilities in the rural regions (Istepanian, Laxminarayan Pattichis, 2014). Physicians will be able to track health records of patients from various locations. Benefits Telehealth will be able to provide a cost effective, convenient and real time service to the healthcare professionals and patients in the rural regions across the state. Telehealth will enhance patient outcomes and improve the quality of delivery of the health care services. Communication process between the patients and physicians will improve. The benefits of the Telehealth project are described below. Cost efficiency: Cost effective solutions will be provided by Telehealth. Video conferencing will help the healthcare professionals to handle emergency situations in real time and at minimal cost (Henderson et al., 2013). The travelling cost of the physicians will be saved and the cost efficiencies of health care facilities will increase. Improved access: Healthcare professionals will be able to access and track health records of patients from remote locations with ease. Video conferencing will help the physicians to expand their reach across the state and in rural regions. It will improve the access to care and increase the patient satisfaction level. Improved quality: Telehealth will enable the physicians to enhance the clinical workflow and improve the quality of healthcare service. Organized information will help the healthcare professionals in making correct and effective decisions for improving patient outcomes. Conclusion This report concludes that Telehealth project will play a significant role in improving the access to the quality healthcare in the rural public hospitals. Video conferencing will solve the problem related to long distance that exists between the healthcare professionals and patients and improve the communication process. The above discussion clearly shows that the Telehealth project will enhance the patient outcome along with the health service quality. References De San Miguel, K., Smith, J., Lewin, G. (2013). Telehealth remote monitoring for community-dwelling older adults with chronic obstructive pulmonary disease.Telemedicine and e-Health,19(9), 652-657. Graves, B. A. (2012). Telehealth for communities: toward eliminating rural health disparities.Online Journal of Rural Nursing and Health Care,10(1), 4-6. Henderson, C., Knapp, M., Fernndez, J. L., Beecham, J., Hirani, S. P., Cartwright, M., ... Doll, H. (2013). Cost effectiveness of telehealth for patients with long term conditions (Whole Systems Demonstrator telehealth questionnaire study): nested economic evaluation in a pragmatic, cluster randomised controlled trial.Bmj,346, f1035. Istepanian, R., Laxminarayan, S., Pattichis, C. S. (2014).M-health. John Wiley Sons. Nagel, D. A., Pomerleau, S. G., Penner, J. L. (2013). Knowing, Caring, and Telehealth Technology: Going the Distance in Nursing Practice.Journal of Holistic Nursing,31(2), 104-112. Paliadelis, P. S., Parmenter, G., Parker, V., Giles, M., Higgins, I. (2012). The challenges confronting clinicians in rural acute care settings: a participatory research project.Rural Remote Health,12(2), 1-12. Rutledge, C. M., Haney, T., Bordelon, M., Renaud, M., Fowler, C. (2014). Telehealth: preparing advanced practice nurses to address healthcare needs in rural and underserved populations.International journal of nursing education scholarship,11(1), 1-9. Weinhold, I., Gurtner, S. (2014). Understanding shortages of sufficient health care in rural areas.Health Policy,118(2), 201-214

An Analytical look into Coca

Introduction Marketing is the process by which groups and individuals create and exchange goods and services with an aim of attaining what they need with an aspiring to find satisfaction. Consumer needs and wants are the main reason behind why companies design, manufacture and distribute products into the market.Advertising We will write a custom essay sample on An Analytical look into Coca-Cola specifically for you for only $16.05 $11/page Learn More On one hand consumers demand for satisfaction and companies therefore sell to make a profit and meet their other objectives such as growth, and survival. Product and services created by companies such as Coca-Cola are considered of value and therefore create satisfaction when exchange takes place (Kotler 2003). Therefore the creation value and satisfaction which consumers demand end up pushing companies create strategies that govern their marketing mix and go a step further to create overall corporate strat egies that will govern their whole business processes to ensure success in today’s volatile business environment (Lancaster Withey 2006). The Coca-Cola Company is one company that has been able to create a perfect business model that has pushed its products such as Coca-Cola across the world with much efficiency. History of company and product Coca-cola is a carbonated soft drink that is sold in restaurants, supermarkets, vending machines in approximately over 195 nations. It is a product of the coca-cola company which is located in Atlanta Georgia USA. The coca-cola company is a company with many product lines which include carbonated soft drinks, water, and juices. Coca-cola was originally invented by Doctor John Permberton by a drug company in Georgia and was sold as medicine because people back then believed carbonated water had medicinal values being assumed to be a headache remedy, stimulant and stomach ache remedy. Coca-cola as it is known was a proposal that was put forward by Frank Robinson, who was a book keeper. Initially Coca-Cola was sold in pharmacies by John Permberton. By the 1950’s the drink had a huge consumer market U.S.A. Bottled soda was sold first by coca-cola in 1894 and cans of coca-cola appeared first in stores in 1955.Later in 1985 when coca-cola tried to change its formula hoping to follow up with tastes but a public outcry ensued forcing the company to revert back to classic Coca-Cola. The introduction of diet coke back in 1982 was a huge success back in the in the 1980’s. It is between 1923 and 1991 during Woodruff’s tenure as C.E.O that Coca-Cola grew from a national company to a global company with an explosive growth of the carbonated bottled soft drinks.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Today Coca-cola is the world’s number one soft-drink company with top five soft drink brands (Coca-C ola, Fanta, Diet Coke, and Sprite).Other brands includes Minutemaid, Powerade, Dasani water and Schweppes which generate an income of over $3 billion annually. Product Strategy The Coca-Cola Company has a number of product lines in its product mix these are carbonated soft-drinks, energy drinks, juices, and water. In each product line there is a particular product depth (Bell 2004). The coca-cola company carbonated soft drink product line has a product depth consisting of Coca-Cola, Fanta, Sprite and Krest. Within the product line of Coca-Cola itself there consists’ a further product variety of different types of Coke that are sold in various geographical regions of the world. It is clear that The Coca-Cola Company has invested a lot in the process of research and design of its products, there is a high level of differentiation upon its Coca-Cola product depth. Coca- Cola’s packaging strategy involves the use of beautifully designed cans, hobble skirt bottles which ran ge from 300ml-2000ml, and disposable plastic cups. The Coca-Cola Company has gone forward to patent the various dimensions of its famous Hobble skirt bottle meaning that no other soft drink manufacturer can use the same type of bottle. The classic Coca-Cola symbol is written and surrounded by the colour red making it a unique brand that is easily identifiable and memorable to the consumers. Currently Coca-Cola has a high rand value and equity and commands a lot of loyalty among consumers, its name, awareness, perceived quality, and strong association with excellence add great advantage to its product mix this serves as powerful assets to the product itself. A distinct and unique product design is necessary for the success of a product (Kotler 1999). Coca- Cola has ensured that its product is unique as far its attributes, and branding are concerned. The secret Coca-Cola formula is well hidden in a volt in a bank located Georgia with very few people whom have who have access and there fore is a trade secret. Pricing strategy According to porters generic competitive strategies a company can either choose to serve a broad market or a narrow target market. If a company chooses either it must then choose to either follow a low cost strategy that is good for a wider market due to the existence of economies of scale and efficiencies or either choose to differentiate its products in order to charge a premium (Porter 1990).Advertising We will write a custom essay sample on An Analytical look into Coca-Cola specifically for you for only $16.05 $11/page Learn More Coca-Cola is a profit masking company that aims to remain as the market leader and meet shareholder targets. Pricing can be determined by many things this include target profit, competition, costs associated with production, quality, demand and company objectives (Kotler 2003). Coca-Cola’s main objective is to capture a larger market share by selling a large volume of soft dri nks at an affordable price with an aim of maximizing profits. It therefore targets the mass market and sells its products at very afford prices but at the same time for its highly differentiated products such as diet coke a much higher price is set. Therefore coca-cola practices price discrimination among various regions of the world. The price of a Coca-Cola in Kenya, India, and New -York are not the same. This is because every consumer in these countries has different purchasing power (per capita income) and this is factored in the final pricing. The use of penetration pricing which is low and mass market oriented is advantageous in gaining a large market share for Coca-Cola and that is why Coca-Cola estimated to sell over half a million bottles of carbonated soft drinks in one day. Coca-Cola also gives incentives such as trade incentives to its middlemen and largest distributors for the volume of concentrates they order and sell. (Charles et al, 2009) Distribution/Place strategy Coca-Cola itself does not manufacture and sell already manufactured carbonated soft drinks. They mainly do their distribution by using independent co owned distributers/franchises which have specially trained people. It is these people who are considered investors who approach Coca-Cola for business deals and are given training on the various production techniques. After setting up this franchises and setting up partnerships that The Coca-Cola Company goes ahead to ship consignments of concentrates and syrup that will be used to make the final consumable Coca-Cola to its distribution partners who in turn dilute and carbon dioxide to the product, After which local channels such as depots go ahead to sell Coca-Cola to hotels, supermarkets and retailers in their area of operations. This model of operation reduces amount of risk and uncertainty that the Coca-Cola Company would have faced if it were to manufacture and distribute its own product Coca-Cola it also reduces the time used red uce the lead time that Coca-cola would have otherwise had to face in case it used other distribution models( Lancaster Withey 2006 ). The Coca-Cola in turn helps in its independent distribution partners assemble of factories, organizes staff training, and supplies packaging materials and procedures of operations.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Promotion strategy Promotion is the process of choosing a market and coming up with a comprehensive plan of how to pass across messages that are related to the product to this target market. Therefore a promotion mix is a sum total of all methods that are used to pass message about a product to a given target market with an aim of informing, reminding, educating and persuading (Campbell et al, 2002). Coca-Cola promotional activities revolve around getting enough shelve spaces in departmental stores to display their products, they also conduct sale promotions for both end consumers retailers and distributors, apart from the above seasonal UTC campaigns ( i.e. under the crown schemes) that involve handing out gifts that can be won under the bottle tops of their carbonated drinks such as Coca-Cola , advertising in television commercial, billboards, and print media, Coca-Cola also use point of sale materials such as posters and stickers Coca-Cola also use sports arenas and teams ranging from soccer, cricket and basketball to promote their product. The Coca-Cola Company collects an advertising fee from franchisers/partners/distributers and then goes ahead to formulate an overall promotional mix that all its distributers will use to promote Coca-Cola in each and every country in which Coca-Cola is sold. (Kourdi, 2009) The Environment The environment that Coca-Cola exists in hasn’t been that smooth stiff competition from PepsiCo has led to a massive battle for market share in various parts of the world, the existence of various substitutes, to Coca-Cola has also affected the sales of Coca-Cola leading to an increased product mix by the Coca-Cola company to make more profits. With the recent recession in the economic environment the sales of Coca-cola was also affected. Coca-Cola has not had a simple time with the legal and political environment its exclusion from the Indian market for 18 years due to differences in political stands gave PepsiCo an advantage. T he spirit of Anti-Americanism Coca-Cola has found it hard t penetrate the Asian market but it is now coming up with special arrangements and alliances to have Coca-Cola accepted in this regions (Frey 2008). The Coca-Cola Company has also been accused of channel surfing and making exclusive sale agreements with retailers in Europe leading the European Union to set specific legal action to stop them from doing this again. There are multiple legal suits of racism and mistreatment of black employees by denying them career advancement opportunities. In 2003 Coca-Cola India was accused of containing pesticide compounds which were above normal and dangerous to the health threatening in it but this claim was refuted by the company. Apart from this The Coca-Cola has been accused of unfair competition in Mexico and intimidation of union officials in Bolivia and Columbia. This goes ahead to clearly show that there are many challenges in its environment which is very usual in global companies d ealing with vast diversified markets (Sinkovics Ghauri 2009). Opinion The Coca-Cola’s product, pricing, distributing and promotion strategy are almost perfect, but Coca-Cola should go ahead and formulate more flexible corporate citizenship strategies that will help to promote more ethical business operations and reduce the negative image and publicity that is faced by Coca-Cola in certain parts of the world. Coca-Cola should create a more aggressive competitive strategy to counter PepsiCo. Since PepsiCo’s strategy of creating multiple product lines that includes Salty snacks has enable PepsiCo increase its sales by a large percentage and have profits margins which are almost at par with The Coca-Cola Company. The Coca-Cola Company should therefore go ahead and introduce a new product line like PepsiCo and put them side to side in retailer stores. As far as pricing and promotion is concerned Coca-Cola should exploit its efficiencies and economies of scale and if able t ry to maintain or even reduce its prices to increase volume of purchase. References Campbell et al, (2002). Business Strategy an Introduction, 2 edn. Banburd: Butterworth-Heinemann. Charles et al, (2009). Essentials of Marketing. Natorp Boulevard, South Western: Cengage Learning. Frey, R.S. (2008) Successful strategies for Small Businesses: using product knowledge, 5 edn. Norwood: Artech House Inc. Kotler P, (1999), Principles of marketing, 2nd edn. New York: Prentice Hall. Kotler, P. (2003). Marketing Insights from A to Z: 80 concepts every manager needs to know. New Jersey: John Wiley Sons Inc. Kourdi, J. (2009) Business Strategy: A Guide to Effective Decision Making, 2 edn. New York: Economist books. Lancaster, G. Withey. F. (2006). Marketing Fundamentals’: CIM Course book. London: Oxford publishers. Porter M.E. (1990).The Competitive advantage of nations, illustrated edn, Northampton, MA: Free Press. Sinkovics, R.R., Ghauri N.P. (2009). New Challenges to International Marketing, Wagon Lane Bingley: Emerald Group Publishing. Bell, L. (2004). The story of coca-cola: built for success, Mankato MN, Black Rabbit books. This essay on An Analytical look into Coca-Cola was written and submitted by user Tara Solis to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

History of the Yellow Star Inscribed With Jude

History of the Yellow Star Inscribed With Jude The yellow star, inscribed with the word Jude (Jew in German), has become a symbol of Nazi persecution. Its likeness abounds upon Holocaust literature and materials. But the Jewish badge was not instituted in 1933 when Hitler came to power. It was not instituted in 1935 when the Nuremberg Laws stripped Jews of their citizenship. It was still not implemented by Kristallnacht in 1938. The oppression and labeling of the Jews by use of the Jewish badge did not begin until after the start of the Second World War. And even then, it began as local laws rather than as a unified Nazi policy. Whether Nazis Where First to Implement a Jewish Badge The Nazis rarely had an original idea. Almost always what made the Nazi policies different was that they intensified, magnified, and institutionalized age-old methods of persecution. The oldest reference to using mandatory articles of clothing to identify and distinguish Jews from the rest of society was in 807 CE. In this year, Abbassid caliph Haroun al-Raschid ordered all Jews to wear a yellow belt and a tall, cone-like hat.1 But it was in 1215 that the Fourth Lateran Council, presided over by Pope Innocent III, made its infamous decree. Canon 68 declared: Jews and Saracens [Muslims] of both sexes in every Christian province and at all times shall be marked off in the eyes of the public from other peoples through the character of their dress.2 This Council represented all of Christendom and thus this decree was to be enforced throughout all of the Christian countries. The use of a badge was not instantaneous throughout Europe nor were the dimensions or shape of the badge uniform. As early as 1217, King Henry III of England ordered Jews to wear on the front of their upper garment the two tablets of the Ten Commandments made of white linen or parchment.3 In France, local variations of the badge continued until Louis IX decreed in 1269 that both men and women were to wear badges on the outer garment, both front and back, round pieces of yellow felt or linen, a palm long and four fingers wide.4 In Germany and Austria, Jews were distinguishable in the latter half of the 1200s when the wearing of a horned hat otherwise known as a Jewish hat - an article of clothing that Jews had worn freely before the crusades - became mandatory. It wasnt until the fifteenth century when a badge became the distinguishing article in Germany and Austria. The use of badges became relatively widespread throughout Europe within a couple of centuries and continued to be used as distinctive markings until the age of Enlightenment. In 1781, Joseph II of Austria made major torrents into the use of a badge with his Edict of Tolerance and many other countries discontinued their use of badges very late in the eighteenth century. When the Nazis Decided to Re-Use the Jewish Badge The first reference to a Jewish badge during the Nazi era was made by the German Zionist leader, Robert Weltsch. During the Nazi declared boycott upon Jewish stores on April 1, 1933, yellow Stars of David were painted on windows. In reaction to this, Weltsch wrote an article entitled Tragt ihn mit Stolz, den gelben Fleck (Wear the Yellow Badge with Pride) which was published on April 4, 1933. At this time, Jewish badges had yet even to be discussed among the top Nazis. It is believed that the first time that the implementation of a Jewish badge was discussed among the Nazi leaders was right after Kristallnacht in 1938. At a meeting on November 12, 1938, Reinhard Heydrich made the first suggestion about a badge. But it wasnt until after the Second World War began in September 1939 that individual authorities implemented a Jewish badge in the Nazi German-occupied territories of Poland. For instance, on November 16, 1939, the order for a Jewish badge was announced in Lodz. We are returning to the Middle Ages. The yellow patch once again becomes a part of Jewish dress. Today an order was announced that all Jews, no matter what age or sex, have to wear a band of Jewish-yellow, 10 centimeters wide, on their right arm, just below the armpit.5 Various locales within occupied Poland had their own regulations about size, color, and shape of the badge to be worn until Hans Frank made a decree that affected all of the Government General in Poland. On November 23, 1939, Hans Frank, the chief officer of the Government General, declared that all Jews above ten years of age were to wear a white badge with a Star of David on their right arm. It wasnt until nearly two years later that a decree, issued on September 1, 1941, issued badges to Jews within Germany as well as occupied and incorporated Poland. This badge was the yellow Star of David with the word Jude (Jew) and worn on the left side of ones chest. How Implementing the Jewish Badge Helped the Nazis Of  course, the obvious benefit of the badge to the Nazis was the visual labeling of the Jews. No longer would the rabble only be able to attack and persecute those Jews with stereotypical Jewish features or forms of dress, now all Jews and  part-Jews  were open to the various Nazi actions. The badge made a distinction. One day there were just people on the street, and the next day, there were Jews and non-Jews. A common reaction was as Gertrud Scholtz-Klinks stated in her answer to the question, What did you think when one day in 1941 you saw so many of your fellow Berliners appear with yellow stars on their coats? Her answer, I dont know how to say it. There were so many. I felt that my aesthetic sensibility was wounded. 6   All of a sudden, stars were everywhere, just like Hitler had said there were. How the Badge Affected Jews At first, many Jews felt humiliated about having to wear the badge. As in Warsaw: For many weeks the Jewish intelligentsia retired to voluntary house arrest. Nobody dared to go out into the street with the stigma on his arm, and if compelled to do so, tried to sneak through without being noticed, in shame and in pain, with his eyes fixed to the ground.7 The badge was an obvious, visual, step back to the Middle Ages, a time before Emancipation. But soon after its implementation, the badge represented more than humiliation and shame, it represented fear. If a Jew forgot to wear their badge they could be fined or imprisoned, but often, it meant beatings or death. Jews came up with ways to remind themselves not to go out without their badge. Posters often could be found at the exit doors of apartments that warned Jews by stating: Remember the Badge! Have you already put on the Badge? The Badge! Attention, the Badge! Before leaving the  building,  put on the Badge! But remembering to wear the badge was not their only fear. Wearing the badge meant that they were targets for attacks and that they could be grabbed for forced labor. Many Jews attempted to hide the badge. When the badge was a white armband with a Star of David, men and women would wear white shirts or blouses. When the badge was yellow and worn on the chest, Jews would carry objects and hold them in such a way as to cover their badge. To make sure that Jews could be easily noticed, some local authorities added additional stars to be worn on the back and even on one knee. But those werent the only rules. And, actually, what made the fear of the badge even greater were the other innumerable infractions for which Jews could be punished. Jews could be punished for wearing a creased or  folded  badge. They could be punished for wearing their badge a centimeter out of place. They could be punished for attaching the badge using a safety pin rather than sewing it onto their clothing.9 The use of safety pins was an effort to conserve badges and yet give themselves flexibility in outfits. Jews were required to wear a badge on their outer clothing - thus, at least on their dress or shirt and on their overcoat. But often, the material for badges or the badges themselves were scarce, so the number of dresses or shirts that one owned far exceeded the availability of badges. In order to wear more than one dress or shirt all the time, Jews would safety pin a badge onto their clothing for easy transfer of the badge to the next days clothing. The Nazis did not like the practice of safety pinning for they believed it was so the Jews could easily take off their star if danger seemed near. And it very often was. Under the Nazi regime, Jews were constantly in danger. Up to the time when Jewish badges were implemented, uniform persecution against the Jews could not be accomplished. With the visual labeling of Jews, the years of haphazard persecution quickly changed to organized destruction. References 1. Joseph Telushkin,  Jewish Literacy: The Most Important Things to Know About the Jewish Religion, Its People, and Its History  (New York: William Morrow and Company, 1991) 163.2. The Fourth Lateran Council of 1215: Decree Concerning the Garb Distinguishing Jews from Christians, Canon 68 as quoted in Guido Kisch, The Yellow Badge in History,  Historia Judaica  4.2 (1942): 103.3. Kisch, Yellow Badge 105.4. Kisch, Yellow Badge 106.5. Dawid Sierakowiak,  The Diary of Dawid Sierakowiak: Five Notebooks from the Lodz Ghetto  (New York: Oxford University Press, 1996) 63.6. Claudia Koonz,  Mothers in the Fatherland: Women, the Family, and Nazi Politics  (New York: St. Martins Press, 1987) xxi.7. Lieb Spizman as quoted in Philip Friedman,  Roads to Extinction: Essays on the Holocaust  (New York: Jewish Publication Society of America, 1980) 24.8. Friedman,  Roads to Extinction  18.9. Friedman,  Roads to Extinction  18. Sources Friedman, Philip. Roads to Extinction: Essays on the Holocaust. New York: Jewish Publication Society of America, 1980.Kisch, Guido. The Yellow Badge in History. Historia Judaica 4.2 (1942): 95-127.Koonz, Claudia. Mothers in the Fatherland: Women, the Family, and Nazi Politics. New York: St. Martins Press, 1987.Sierakowiak, Dawid. The Diary of Dawid Sierakowiak: Five Notebooks from the  Lodz Ghetto. New York: Oxford University Press, 1996.Straus, Raphael. The Jewish Hat as an Aspect of Social History. Jewish Social Studies 4.1 (1942): 59-72.Telushkin, Joseph. Jewish Literacy: The Most Important Things to Know About the Jewish Religion, Its People, and Its History. New York: William Morrow and Company, 1991.